TURF Analysis: Optimize Your Product Line for Maximum Reach

Optimize product lines by selecting the best combination of items.

Maximize

total

reach

by

identifying

how

many

unique

customers

your

portfolio covers.

Boost

frequency

by

determining

which

product

combinations

encourage

repeat purchase.

Supports

diverse

categories:

flavors,

package

sizes,

product

variations,

and

more.

Free online TURF app available for quick exploratory analysis.

Advanced

TURF

analysis

for

large,

complex

datasets

run

locally

with

expert

support.

Comprehensive

TURF

report

with

clear

recommendations

on

product

mix

strategy.

Fixed pricing — full TURF analysis at USD 1,000.

Expert team with PhDs in econometrics and quantitative marketing.

Trusted

by

global

brands

experience

with

Heinz,

Tuborg,

Valio,

and

others.