OurTURF(TotalUnduplicatedReachandFrequency)analysishelpsbusinesses identifytheoptimalcombinationofproducts,flavors,orvariationstomaximize customerreachandrepeatengagement.Whetheryou’redesigninganew productlineorrefininganexistingportfolio,TURFensuresyoumakedata-drivendecisionsthatbalancevarietywithmarketimpact.Ourteamapplies advancedoptimizationmethodsusedforleadingglobalbrandslikeProcter& Gamble, Heinz, Tuborg, and Valio.
Projects Delivered
Across governments, Fortune 500 firms, and international organizations.
Job Success Score
Verified Expert-Vetted record on Upwork, trusted by governments and global firms.
Year Founded
A decade and a half of trusted analytics and consulting expertise.
Experience You Can Measure
Since 2010, we’ve delivered hundreds of successful projects with top client satisfaction and a verified Expert-Vetted record.
Eugene Antipov, PhD
Managing Partner - Data Science & AnalyticsPhD in EconometricsMSc in Quantitative Economics25+ peer-reviewed publications18yearsofindustryandconsulting experienceOliverWyman:ChiefDataScience Consultant|PrincipalExpertin EconometricsandQuantitativeResearch in Government Analytics ProjectsLasVegasSands(LVS):FractionalHead Statistician & Data ScientistResearchInternational(nowIpsos):Ex‑LeadAnalyst—Coca‑Cola,Heinz, TuborgUpwork’sHighest‑RatedDataAnalytics Talent
Elena Pokryshevskaia, PhD
Managing Partner – Strategy & ConsultingPhD in EconometricsMSc in Quantitative Economics25+ peer-reviewed publications15yearsofresearchintop-tier universities and consulting experiencePrincipalExpertinQuantitative Economics,EconomicPolicyModeling and StrategyPrincipalInvestigatorinover10high-impactfederalgrantresearchprojects onmachinelearning,AIandeconomic policy
Our Experts
Our team is led by two internationally recognized PhD econometricians, experts in economic modeling, data science, and advanced analytics. With over 15 years of consulting and industry experience, they deliver decision-grade insights for governments and businesses.
Our team is led by two internationally recognized PhD econometricians, experts in economic modeling, data science, and advanced analytics. With over 15 years of consulting and industry experience, they deliver decision-grade insights for governments and businesses.
Trusted by Global Leaders
24/7 online support
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Pro services
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Grow & succeed
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